Know the range before the first call.
Every project begins with a written scope, timeline, and fixed quote. The ranges below cover the projects they describe; the exact price depends on catalog size, unique pages, integrations, migration work, and the materials already prepared.
New Shopify store
$4,000-$7,000
Usually 4-6 weeks
For an independent product business ready to start selling through a store of its own.
Typical scope
- Theme selection and brand styling.
- Home, collection, product, cart, contact, and core information pages.
- Navigation and collection organization.
- Product setup or migration up to the quantity in the quote.
- Payments, shipping, tax, notifications, and checkout settings configured from client-approved information.
- Essential tracking installed and checked.
- Launch, walkthrough, handoff notes, and 30 days of agreed-scope fixes.
Shopify store redesign
$5,000-$9,000
Usually 4-6 weeks
For a business that has outgrown the look, organization, or maintainability of its current store.
Typical scope
- Focused review of the current store and buying path.
- Replacement theme selected and shaped around the current brand.
- Core page and navigation redesign within the agreed scope.
- Catalog and content migration up to the quantity in the quote.
- Redirect map for changed URLs.
- Existing essential tracking reviewed and checked.
- Launch, walkthrough, handoff notes, and 30 days of agreed-scope fixes.
Finished design to Shopify
$6,000-$12,000
Usually 3-5 weeks
For a brand or designer with approved Figma files that need a faithful, responsive Shopify implementation.
Typical scope
- The unique pages and reusable sections listed in the quote.
- Responsive behavior across current phone, tablet, and desktop sizes.
- Product, cart, form, and interaction states included in the design or agreed before build.
- Editable Shopify content where practical.
- Essential tracking installed and checked.
- Launch, walkthrough, handoff notes, and 30 days of agreed-scope fixes.
Third-party costs.
The project fee does not automatically include the Shopify plan, paid theme license, paid apps, domain, fonts, stock assets, or other subscriptions. Every expected third-party cost is listed in the quote, and the client owns the account or license whenever possible.
Not included unless the quote says otherwise.
Said here so it never has to be said mid-project. If you need these, we'll point you to the right specialist.
- Logo and brand-identity design.
- Product photography.
- Full-site or product copywriting.
- Legal, tax, accounting, or shipping advice.
- Ongoing advertising, search marketing, email campaigns, or social media management.
- Public Shopify apps, multi-vendor marketplaces, or complex custom backend systems.
- Large-scale product-data cleanup.
After launch.
Every build includes the post-launch fix period stated in the quote. If you want Esteben to remain available for planned updates and improvements after that, ask about a care plan. The monthly scope and price are based on the level of support the store actually needs.
Payment.
The payment schedule appears in the proposal and signed agreement. Work begins after the booking payment and required kickoff materials are received.