Your products deserve a better place to sell.
We build and redesign Shopify stores for independent product businesses. Steven handles every build. Julie keeps every project moving. You get a clear scope, a fixed price, and a store your customers can trust and you can run.
- 4-6 week typical build
- Fixed price before kickoff
- 30 days of post-launch fixes
- You own the store
The store you need depends on where the business is today.
No. 01
I am ready to start selling online.
You already have products, photography, and a business people buy from. We set up the Shopify store, shape it around your brand, organize the products, connect the essential selling tools, and guide it through launch.
No. 02
My current store needs a better second version.
Your products have grown past the site you started with. We rebuild the shopping experience so products are easier to find, the brand feels current, and your team can update the store without fear.
Already have finished designs?
We turn approved Figma designs into a working Shopify store without quietly changing the details your team approved. Finished design to Shopify
Built for the person buying, and the person running it.
A good store answers the important questions before anyone has to ask.
What is this product, and is it for me?
Clear product pages make the value, choices, price, delivery, and important details easy to understand.
Can I trust this business?
Consistent design, complete policies, useful information, and a buying path that works make the business feel credible.
Can I buy without fighting the site?
Navigation, search, collections, product choices, cart, and checkout are checked on real phones and computers before launch.
Can my team keep the store current?
We build the pages from editable sections and finish with a walkthrough, so normal updates do not require a developer.
Four steps. Written down from the beginning.
Step 01: Show us the business.
Share the products, the current store if there is one, the brand materials, and what needs to change. Julie makes sure we have the information required to scope the work properly.
Step 02: Get the plan and fixed quote.
We write down what will be built, what you need to provide, what is not included, the timeline, and the price. Work starts only after those details are agreed.
Step 03: Review a working store each week.
Steven builds on a private Shopify preview. Julie sends a written update with what changed, what comes next, and any decision the project needs from you.
Step 04: Launch with a store you can run.
We check the buying path, essential tracking, and agreed store settings; coordinate launch; and walk you through the parts your team will update. You keep the store, theme, and project-specific work.
No sales handoff. No mystery team.
Steven is responsible for the store. Julie is responsible for the project. You always know who is building, who is answering, and what happens next.
- Steven
- Builds every store
- Julie
- Leads every project
Fixed scope, written updates, no surprises.
Esteben started inside a family business in Jamaica, Queens.
In 2018, Steven watched his father lose roughly 30 hours every week to repetitive data entry. He taught himself to build a better system and gave those hours back.
That first project shaped the standard behind this studio: technology should remove work from an owner's day, and the person paying for it should never be left wondering what is happening.
Steven later spent years working in-house on Shopify for a DTC wellness brand, where store speed, tracking, product pages, and checkout details affected real revenue. Today, he builds every Esteben store while Julie leads the project from kickoff through launch. The team is intentionally small, the scope is written down, and the store is handed over so its owner can keep running it.
A good fit if
- You already have real products and a clear business behind them.
- You have photography and core copy, or a plan to create them.
- One person can approve decisions and consolidate feedback.
- You want a focused Shopify store, not a custom marketplace or software platform.
- Your project budget starts at $4,000.
Not sure which service fits?
Tell us where the business is todayKnow the range before the first call.
- New Shopify store$4,000-$7,000Usually 4-6 weeks
- Store redesign$5,000-$9,000Usually 4-6 weeks
- Finished design to Shopify$6,000-$12,000Usually 3-5 weeks
We schedule no more than two active builds at a time.
Start timing confirmed in Julie's first reply.
Answers before you have to ask.
01How much does a Shopify store cost?
New stores typically range from $4,000 to $7,000. Redesigns range from $5,000 to $9,000. Builds from finished Figma designs range from $6,000 to $12,000. Your written quote confirms the exact scope and price before work begins. Shopify plans, paid themes, apps, fonts, and other third-party costs are listed separately.
02How long does a build take?
Most new stores and redesigns take 4 to 6 weeks. Finished-design implementations usually take 3 to 5 weeks. Timing depends on catalog size, page count, integrations, and how quickly materials and decisions arrive. Your schedule is agreed before kickoff.
03Do I need a designer before contacting you?
No. For a new store or redesign, we can begin with a well-supported Shopify theme and shape it around your existing brand, photography, copy, and products. If you already have approved Figma designs, use our finished-design service.
04What do you need from me?
At minimum: product information, photography, core brand assets, business policies and selling details, access to the current store if one exists, and one person who can approve decisions. We provide a complete kickoff list before work begins.
05Will I be able to update the store myself?
Yes. Normal pages are built from editable Shopify sections, and the handoff shows you how to update products, collections, images, copy, and page sections. Custom areas and anything that should not be changed are documented.
06Who owns the store and the work?
The store stays in your Shopify account. After final payment, you receive the project-specific deliverables described in the agreement, subject to any third-party licenses. There is no proprietary hosting lock-in.